Craig Serani Marsh, a.k.a. Serani is a new Reggae artist signed to JVC Entertainment. Serani was born April 18, 1980 in Kingston, Jamaica. He is best known for his involvement in Sean Paul's album The Trinity and his 2008 single No Games.
“Serani” is a member of the hit making trio Daseca and has been producing and writing hit songs for a number of years now. Serani and his DASECA crew are credited for helping bring into the limelight other Jamaican heavyweights such as Mavado, Alaine Laughton and Bugle with their catchy beats such as the Anger Management riddim on which Mavado voiced his landmark hit "Real McCoy". DASECA productions has also produced hits for other Reggae icons such as their colleague and Alliance crew leader Bounty Killer, Busy Signal and Vybz Kartel amongst many others. They are also the backbone of The Alliance affiliated band Anger Management.
In 2006, Serani co-produced the first two singles on Sean Paul’s new platinum album “Trinity,” including ‘We Be Burnin',’ which was the first released single. ‘We be Burnin'’ track helped Trinity break a Jamaican record of 107,000 copies sold in the first week. Serani also produced the album ‘Smash’ riddim which hosts the song ‘Dutty Wine’ by Tony Matterhorn. Also Dutty Wine was the number one song in Jamaica and England for a lengthy period of time. He been responsible for rhythms such as the hugely popular Anger Management, Chaka Chaka, Dreaming, Gully Creature, Build Back and Fire Links’ Gullyside rhythm to name just a few. His first and very successful attempt at singing was on Mavado's hit song Dying which is featured on the latter's début album Gangsta for Life: The Symphony of David Brooks. He sang the hook and Mavado chanted the verses. Mavado’s international hit. It is Serani’s voice bawling “Dying” throughout the song, which earned him attention for his vocals, instead of his dexterity as a composer. He also appeared alongside Mavado in the acclaimed video.
MUSIC VIDEO: DYING WITH MAVADO
Instrumental in the careers of Mavado, Alaine and Bugle, Serani continually demonstrates his passion for nurturing young artists. That same drive is being channeled into launching his own solo career as a singer. In 2008, Serani landed a contract to record two albums for JVC Entertainment. Serani is recording his own songs and promoting three new singles entitled “Doh” featuring Bugle, "No Games" and “She Loves Me”. Serani is now busy constructing his debut album, focusing on the raunchy “She Loves Me” as the next single .
MUSIC VIDEO: NO GAMES
MUSIC VIDEO:SHE LOVES ME
LIVE VIDEO: STINKIN RICH
Serani Live at Shatto Ballroom www.belizeanvibez.com
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